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comScore Reports January 2010 U.S. Mobile Subscriber Market Share – comScore, Inc March 11, 2010

Posted by hruf in Mobile & Gadgets.
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RESTON, VA, March 10, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period between October 2009 and January 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers age 13 and older, as well as popular activities and content accessed via the subscriber’s primary mobile phone. The January report found Motorola to be the top handset manufacturer overall with 22.9 percent market share, while RIM led among smartphone platforms with 43.0 percent market share.

OEM Market Share

In the 3 month average ending in January, 234 million Americans were mobile subscribers ages 13 and older, with device manufacturer Motorola ranking as the top OEM with 22.9 percent of U.S. mobile subscribers. LG ranked second with 21.7 percent share, followed by Samsung (21.1 percent share), Nokia (9.1 percent share) and RIM (7.8 percent share).

Top Mobile OEMs
3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009
Total U.S. Age 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Oct-09 Jan-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Motorola 24.1% 22.9% -1.2
LG 22.0% 21.7% -0.3
Samsung 21.0% 21.1% 0.1
Nokia 9.3% 9.1% -0.2
RIM 6.4% 7.8% 1.4

Smartphone Platform Market Share

42.7 million people in the U.S. owned smartphones in an average month during the November to January period, up 18 percent from the August through October period. RIM was the leading mobile smartphone platform in the U.S. with 43.0 percent share of U.S. smartphone subscribers, rising 1.7 percentage points versus three months earlier. Apple ranked second with 25.1 percent share (up 0.3 percentage points), followed by Microsoft at 15.7 percent, Google at 7.1 percent (up 4.3 percentage points), and Palm at 5.7 percent. Google’s Android platform continues to see rapid gains in market share.

Top Smartphone Platforms
3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009
Total U.S. Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Oct-09 Jan-10 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
RIM 41.3% 43.0% 1.7
Apple 24.8% 25.1% 0.3
Microsoft 19.7% 15.7% -4.0
Google 2.8% 7.1% 4.3
Palm 7.8% 5.7% -2.1

Mobile Content Usage

In an average month during the November through January 2010 time period, 63.5 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.5 percentage points versus three months prior. Browsers were used by 28.6 percent of U.S. mobile subscribers (up 1.8 percentage points), while subscribers who played games made up 21.7 percent (up 0.4 percentage points). Access of social networking sites or blogs experienced strong gains in the past three months, growing 3.3 percentage points to 17.1 percent of mobile subscribers.

Mobile Content Usage
3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009
Total U.S. Age 13+
Source: comScore MobiLens
Share (%) of U.S. Mobile Subscribers
Oct-09 Jan-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 62.0% 63.5% 1.5
Used browser 26.8% 28.6% 1.8
Played games 21.3% 21.7% 0.4
Used Downloaded Apps 18.3% 19.8% 1.5
Accessed Social Networking Site or Blog 13.8% 17.1 % 3.3
Listened to music on mobile phone 11.6% 12.8% 1.2

via comScore Reports January 2010 U.S. Mobile Subscriber Market Share – comScore, Inc.

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Estimated Nexus One Sales: Only 20,000 Units in the First Week January 13, 2010

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Flurry, which monitors usage of over 10,000 developers, has published some (projected) sales numbers for Google’s and HTC’s new flag ship smart phone, the Nexus One. According to Flurry, only about 20,000 Nexus Ones were sold in its first week on the market. It was outsold by Droid by more than 12 times, myTouch 3G by 3 times and iPhone 3GS by 80 times.

“To estimate first week sales totals for the Nexus One, myTouch 3G, Droid and iPhone 3GS, Flurry detected new handsets within its system, and then made adjustments to account for varying levels of Flurry application penetration by handset. Flurry additionally crosschecked its estimates against Apple actual sales, released for iPhone 3GS, which totaled more than one million units over the three days, June 19 – 21, 2009. Flurry first week sales estimates can be found in the table below.”

Nexus One was a highly anticipated mobile phone, but Google didn’t spend millions of dollars advertising it, opting for a sort of a soft launch for the device. Verizon and Motorola, on the other hand, had spent close to 100 million dollars advertising the Droid, and if Flurry’s numbers are correct, it definitely shows the difference a good advertising campaign can make.

via Estimated Nexus One Sales: Only 20,000 Units in the First Week

Droid clobbers other Android phones in Xmas app downloads December 29, 2009

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Droid-v-Others-Downloads1On Christmas Day, the number of Android app downloads from the new Droid phones roughly equaled the number of downloads from all leading Android phones combined, according to the latest report from app market analysts Flurry.

T-Mobile’s myTouch 3G and G1, and the HTC Hero sold by Sprint, totaled roughly as many apps as those downloaded the Verizon/Motorola Droid phones on December 25.

Is this the new landscape, or was it just a one-day fluke? Flurry’s head of marketing, Peter Farago, emailed in response: “In our estimation, Droid numbers will continue to drive a larger share of downloads for the foreseable future until another Android handset can displace its position as the fastest-selling Android phone. Also, we have to remember that this is the most marketed Android phone to date, and on Verizon, which has 70 million subscribers.”

Still, Apple’s App Store continues to dominate the app market. iPhone and iPod Touch users downloads thirteen times as many apps in December as all Android phone users combined, Flurry says. And Apple’s December download volume will be 51 percent higher than November’s, if Flurry’s calculations are correct. By contrast, Android Market downloads only increased 22 percent from November to December.

So while the Droid is the hotter phone right now in terms of buzz, the numbers point to Apple’s continuing dominance of the app world going into 2010.

via Droid clobbers other Android phones in Xmas app downloads | VentureBeat

IPTV news – All age groups now interested in constant connectivity December 7, 2009

Posted by pannet in Internet & Communities, Multimedia.
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A new study commissioned by Motorola’s Home & Networks Mobility unit has revealed a shift in consumer influence in the US that has not yet been fully recognised – namely, that age no longer dictates a consumer’s willingness or ability to use media technology or services.

The report, entitled ‘The 2009 Media Engagement Barometer’, finds that all generations – Millennials (80 percent), Gen Xers (78 percent) and Boomers (78 percent) – are equally likely to desire to be constantly connected.  The study adds that with all generations now immersed in entertainment technologies, industry watchers must look beyond age to predict influences.

There is found to be a two-way dialogue between consumers of all ages as they engage with technology products and share their experiences: the majority of Americans report influencing the decisions of their children (75 percent), friends (74 percent), colleagues (67 percent) and parents (58 percent).  Parents, grandparents and children alike are actively engaged in the technology sphere of influence, according to the report. Gen X and Boomer parents state that they are influencing their children’s technology habits even more than their Gen X and Millennial children influence their habits.

“The barometer findings have demonstrated how networking technologies have had a really powerful impact in integrating the different facets of people’s lives, and the ‘digital generation divide’ that we perceived to dictate technology is now shifting toward a usage-based definition,” said Dan Moloney, President of Motorola’s Home & Networks Mobility business.

“Service providers and technology companies are starting to deliver video, communications and information services more aggressively across multiple devices,” added Eduardo Conrado, Chief Marketing Officer for Motorola’s Broadband Mobility Solutions businesses.  “However, if the key to success for these new services is consumer acceptance, adoption and loyalty, then it’s critical we understand the consumer influence model – which has obviously shifted – and then also shift our development and marketing strategies to align with consumer influences and habits.”

via IPTV news – All age groups now interested in constant connectivity.

Droid Nears Its Million-Device Target – GigaOM December 1, 2009

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Motorola and Verizon’s $100 million marketing push seems to be paying off: The much-ballyhooed Droid smartphone made by Motorola and powered by Google’s Android 2.0 OS is inching toward its goal of a million devices sold during the fourth quarter of 2009. The two companies have thus far sold between 700,000 and 800,000 Droids, according to data collected by RBC Capital Markets analyst Mark Sue.[…]

Motorola is expected to sell about 1.5 million smartphones in the fourth quarter of 2009, which means the company’s other Android devices — Milestone (the European version of Droid), Motorola Cliq and Dext — are not selling as well as Droid. That’s no surprise since there isn’t a big marketing push to support these devices.

via Droid Nears Its Million-Device Target – GigaOM.

AppleInsider | Motorola passes Apple in brand loyalty among men – study November 25, 2009

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Motorola has exceeded Apple in brand loyalty among men ages 18-and-up since the launch of its new Droid handset, but the iPhone maker has remained well ahead of competitor BlackBerry, according to one study.

According to new, daily tracking statistics from YouGov BrandIndex, Apple dropped from a peak score of 48.1 in the month of November to a score of 22 last week. That took it below Motorola, which remained relatively static from its month-long peak of 32.3, finishing last week with a score of 29.3.The study's scale ranges from -100 to 100, based on interviews conducted with 5,000 people each weekday from a representative U.S. population sample. YouGov conducts more than 1.2 million interviews per year, selected from an online panel of more than 1.5 million unique individuals. The study has a margin of error of +/- 2 percent.The company said its survey demonstrates that Motorola has likely come out on top of the ongoing advertising dispute between Verizon and AT&T.”Motorola has seen its brand loyalty unaffected by AT&T's lawsuits against Verizon Wireless and ad war bashing,” YouGov said. “But it seems to have taken a toll on Blackberry, which has withered under all the Droid/iPhone marketing and hype.”

via AppleInsider | Motorola passes Apple in brand loyalty among men – study.

AdMob Data Reveals Android’s Growth, Device Market Share November 23, 2009

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AdMob, a mobile advertising network, which has been releasing mobile metrics for a while now and touting the Apple iPhone and iPod Touch metrics as headlines, is instead focusing on RIM, Symbian, Android and even Windows Mobile devices in its October 2009 mobile metrics report. I guess when you are soon going to be part of Google, why give arch-nemesis, Apple and its iPhone any airtime. AdMob is in the process of being acquired by Google for $750 million. The report has some interesting facts about Android and gives a rough breakdown on the success or lack there of of various different Android devices. As always, the data from AdMob which serves display and text ads on 15,000 mobile websites and applications, is limited in scope but is broad enough to be a barometer for the larger market trends.

* HTC has taken an early lead, thanks to availability of three different devices.
* Motorola Droid launched on November 6 already represented 24 percent of all Android requests in AdMob’s network worldwide even though the device is available only in the US.
* Worldwide requests from Android devices increased 5.8 times since April 2009 in the AdMob network.
* In the US, Android has 20 percent share of smartphone traffic versus 7 percent in April 2009.
* The Motorola CLIQ generated 6% of Android traffic worldwide as on November 18th 2009.
* Worldwide requests from RIM devices increased 44 percent over the last six months in the AdMob network.

Just to be sure, AdMob does include data about iPhone in its report. the iPhone and iPod Touch collectively accounted for about 33 percent of total requests up 6.9 percent for the month. In US, the total share of Apple is about 35 percent, up 7.5 percent for the month.

 

via AdMob Data Reveals Android’s Growth, Device Market Share.

Samsung Bada unveiled as new iPhone, Android platform rival November 11, 2009

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Samsung, the world’s second largest phone maker globally after Nokia, has announced Bada as its own new smartphone platform which it hopes to use to gain entry into the sophisticated phone market.

Samsung’s Bada, the Korean word for “ocean,” is reportedly built on top of Linux and is expected to be released with an open SDK next month, with the first Bada phones to be introduced early next year. Unlike Symbian or Android, Samsung appears to be developing its new mobile platform and software market solely for the benefit of its own phones, much like RIM, Apple, and Palm.

Searching for a smartphone platform

The company’s current smartphone lineup is about 80% Windows Mobile and 20% Symbian. A year ago, the company released the new Windows Mobile Omnia as its flagship offering, but followed up this year with the Omnia HD using Symbian instead, a move identical to Sony Ericsson’s release of the Windows Mobile Xperia X1 followed by this year’s Symbian-based Idou.

Also like Sony Ericsson, Samsung announced plans earlier this year to back Android instead of Symbian in the future, with an announcement that 30% of its phones next year would use Android. That expansion was expected to come from reduced use of Windows Mobile, but now Samsung is indicating that it will phase out Symbian entirely, drastically reduce the use of Windows Mobile, and introduce the new Bada as its preferred smartphone operating system.

HMC investment securities analyst Greg Noh outlined Samsung’s expected smartphone mix showing Symbian completely phased out by 2011, and Samsung’s own Bada making up half of its portfolio by 2012, with the remainder being about 30% Android and 20% Windows Mobile.

Another big phone maker eyes a world outside of Android

In the general mobile phone market, Samsung has been making incremental progress toward leader Nokia with around 20% of the global phone market. It currently sells more phones than the rest of the top five makers (LG, Sony Ericsson and Motorola) combined. In smartphones however, Samsung has just recently broke into the top five vendors, well behind Nokia, RIM, Apple, and HTC with sales of just 1.4 million in the most recent quarter, the same figure as last year. With the growth in smartphones, that contributed to Samsung’s market share of advanced phones actually slipping slightly year over year.

Android advocates widely expected Samsung to warmly adopt Google’s platform, as it provides a free alternative to the Windows Mobile software the company currently uses. Instead, Samsung is following Nokia’s lead in working to maintain its own destiny independent of Google. Nokia is both sponsoring the Symbian Foundation and its own Maemo Linux distribution.

Samsung’s interest in creating and managing its own smartphone platform also reflects the interests of second place smartphone vendor RIM and its BlackBerry OS, and Apple in third place with the iPhone. Palm has followed a similar strategy with its own proprietary WebOS.

Is a smartphone vendor experienced with using third party software from Microsoft and Symbian, Samsung’s interest in developing and maintaining its own proprietary platform rather than trying to adapt Android to create differentiated phones in a competitive market is a dramatic refutal of the conventional thinking that Android will explode among vendors next year.

Instead, Samsung’s considerable resources will be devoted toward its own new platform, creating more competition and differentiation in options among smartphone platforms and reducing the energy being channeled toward licensed operating systems, with Windows Mobile being the biggest loser (with the loss of around 1.2 million of the 3.6 million Windows Mobile phones that shipped in Q3 2009), Symbian losing a significant licensee entirely, and Android facing a rival new marketplace for mobile software.

Samsung expects to release more information to developers about its SDK plans next month via its Bada website.

via AppleInsider | Samsung Bada unveiled as new iPhone, Android platform rival

IPTV news – New report identifies IPTV market leaders October 23, 2009

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MRG has released its latest ‘Global IPTV Market Leaders Report’, identifying the top equipment and technology vendors worldwide as of October 2009, with little change in many segments.

The report, which tracks the top 120 IPTV vendors in 24 regional sectors, relates that there are currently more than 800 IPTV services in operation globally, with over 80 new operators starting new services since March 2009, of which most were in North America, Europe and the Rest of World regions.

In the IPTV Access sector, Alcatel-Lucent was found to hold a 51% share of the worldwide access market, as well as furthering its strength as a systems integrator and holding the number two position in the global middleware sector (behind Microsoft).

In the Content Security sector, Verimatrix retains its number one global market ranking, holding a 26% share of the global market (up 2% since March 2009), and with strong positions in all four of the regional markets.

In the Set-top Box sector, Motorola still dominates the global market, according to the report, with a 28% share globally – up 5% since March 2009 – followed by smaller and highly aggressive companies such as Amino, ADB and Netgem. Over 25 companies were found to compete in the STB market worldwide, which often represents over 60% of CapEx for IPTV operations.

In the Video Headend Encoders sector, Motorola also maintains its number one position with a 38% share of the worldwide market, while Ericsson/TANDBERG Television follows strongly with a 34% share (up 3% from March 2009) and is described as “closing the gap” on Motorola in this market sector, where the top five vendors are found to hold about 94% of the global market, leaving only 6% to the other six competitors.

In both the Middleware and Video-on-Demand (VOD) sectors, a crowded field of companies continue to struggle to compete against the Microsoft “juggernaut”, according to the report.

“Significant growth of China’s IPTV subscribers enabled both Huawei and ZTE to improve their rankings in several sectors,” said Jose Alvear, MRG Analyst. “These grew out of new developments at China Telecom and China Unicom as they expanded into different provinces.”

via IPTV news – New report identifies IPTV market leaders.

Motorola Taps Nero For Android Syncing September 30, 2009

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The Motorola Cliq is going to be a highly-sought device when it’s released later this year, but we haven’t heard about how users will manage and sync their multimedia files. Motorola said Friday it has tapped Nero to craft its desktop media software, and, from what I’ve seen, it looks pretty good.

A lot of the appeal of the Android operating system is being able to do much of the syncing and management over the air, as the G1 and myTouch 3G simply have you punch in your Google account information and all your contacts and calendars are auto-magically brought to the phone. Nero said OTA has its role, which will grow significantly over the next few year, but it’s not the right setting for transferring music or videos. Motorola will be using Nero’s software for its Media Link software, which will enable users to manage their multimedia files with the Cliq and other Moto phones.

The user interface is about what you’d expect from this type of software, and it was easy to import, find, mange, and make playlists from your files. There was a cool little ringtone maker that was simple to use, and you can purchase songs from Amazon’s MP3 store within the software. Media Link also makes it simple to get photos off your phone, and there are also basic photo-editing tools for cropping, rotating, red-eye reduction, and more. There’s some social networking integration as well, but I thought the latest Real Player software was a bit stronger on this front.

Videos can be transferred with the Media Link software as well, but if you want the really good stuff like automatic transcoding for the best resolution and screen size, you’ll have to pony up $39.99 for the premium version. The premium version also includes calendar and contact synching, but Android is pretty adept already at that over the air.

Of course, the major problem for companies like Research In Motion, Palm, and Motorola is that the iTunes ecosystem is so strong, and many smartphone users already have much of their media tied into Apple’s software. Media Link does enable users to import playlists from iTunes, as well as Windows Media Player, so that’s a step in the right direction. RIM has essentially ceded the heavy lifting of multimedia syncing to iTunes with the Media Sync Software and Palm has also been fighting hard to enable its webOS customers to use Apple’s software, but there should be a growing market for alternative mobile media management programs. I think iTunes is pretty bloated and a chore to use on Windows, so here’s hoping something like Media Link can take off.

via Motorola Taps Nero For Android Syncing – Mobile Blog – InformationWeek