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doubleTwist Partners With T-Mobile, Now Bundled On Some Android Phones January 25, 2010

Posted by andre in Mobile & Gadgets, Multimedia.
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Big news for doubleTwist, the iTunes alternative that allows you to manage media for hundreds of devices, including Android phones, the Palm Pre, and BlackBerry. Tomorrow, the company will announce that it has forged a partnership with T-Mobile, which is now promoting it as the supported way to sync media to its line of Android phones. As part of the deal, T-Mobile will begin displaying doubleTwist banners in their retail stores and on T-Mobile.com. And perhaps most important, doubleTwist will come pre-installed on some Android devices, including the new Fender/Eric Clapton myTouch 3G handset. […]

via Who Needs iTunes? doubleTwist Partners With T-Mobile, Now Bundled On Some Android Phones


Gartner Says Consumers Will Spend $6.2 Billion in Mobile Application Stores in 2010 January 18, 2010

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Consumers will spend $6.2 billion in 2010 in mobile application stores while advertising revenue is expected to generate $0.6 billion worldwide, according to Gartner, Inc. Analysts said mobile application stores will exceed 4.5 billion downloads in 2010, eight out of ten of which will be free to end users.

Gartner forecasts worldwide downloads in mobile application stores to surpass 21.6 billion by 2013 (see Table 1). Free downloads will account for 82 per cent of all downloads in 2010, and will account for 87 per cent of downloads in 2013.

“As smartphones grow in popularity and application stores become the focus for several players in the value chain, more consumers will experiment with application downloads,” said Stephanie Baghdassarian, research director at Gartner. “Games remain the No. 1 application, and mobile shopping, social networking, utilities and productivity tools continue to grow and attract increasing amounts of money.”

Table 1
Mobile Application Stores’ Number of Downloads and Revenue, Worldwide

2009 2010 2013
Downloads (in M) 2,516 4,507 21,646
Total revenue (in $M) 4,237.80 6,770.40 29,479.30

Source: Gartner (December 2009

An application can be free because the developer is offering it at no cost to the consumer while charging for other things within the application. There are also applications that are free to use but that charge for physical goods that you can have delivered through the application. There are many applications that are free to users and derive their revenue from advertising. This can be done with banners as well as full page advertising between game levels for instance.

Worldwide mobile application stores’ download revenue exceeded $4.2 billion in 2009 and will grow to $29.5 billion by the end of 2013. This revenue forecast includes end-user spending on paid-for applications and advertising-sponsored free applications. Advertising-sponsored mobile applications will generate almost 25 per cent of mobile application stores revenue by 2013.

High-end smartphone users today tend to be early adopters of new mobile applications and more trustful of billing mechanisms, so they will pay for applications that can meet their needs. Average smartphone users will become less tech-savvy as smartphones come down in price to have a mass market appeal and these users will be more reluctant to pay for applications.

“Growth in smartphone sales will not necessarily mean that consumers will spend more money, but it will widen the addressable market for an offering that will be advertising-funded,” Ms Baghdassarian added. “The value chain of the application stores will evolve as rules are set and broken in an attempt to find the most profitable business model for all parties involved.”

“Application stores will be a core focus throughout 2010 for the mobile industry and applications themselves will help determine the winner among mobile devices platforms,” said Carolina Milanesi, research director at Gartner. “Consumers will have a wide choice of stores and will seek the ones that make it easy for them to discover applications they are interested in and make it easy to pay for them when they have to. Developers will have to consider carefully not only which platform to support but also which store to promote their applications in.”

Additional information is available in the Gartner report “Dataquest Insight: Application Stores; The Revenue Opportunity Beyond the Hype”. The report is available on Gartner’s website at http://www.gartner.com/resId=1257213.

via Gartner Says Consumers Will Spend $6.2 Billion in Mobile Application Stores in 2010.

Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond January 18, 2010

Posted by hruf in Enterprise 2.0, Internet & Communities, Mobile & Gadgets.
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Gartner, Inc. has highlighted the key predictions that herald long-term changes in approach for IT organizations and the people they serve for 2010 and beyond. Gartner’s top predictions for 2010 showcase the trends and events that will change the nature of business today and beyond.[…]

Gartner’s top predictions are intended to compel readers to action and to position themselves to take advantage of coming changes, not to be damaged by them. Gartner’s top predictions for 2010 and beyond include:

By 2012, 20 percent of businesses will own no IT assets. Several interrelated trends are driving the movement toward decreased IT hardware assets, such as virtualization, cloud-enabled services, and employees running personal desktops and notebook systems on corporate networks.

The need for computing hardware, either in a data center or on an employee’s desk, will not go away. However, if the ownership of hardware shifts to third parties, then there will be major shifts throughout every facet of the IT hardware industry. For example, enterprise IT budgets will either be shrunk or reallocated to more-strategic projects; enterprise IT staff will either be reduced or reskilled to meet new requirements, and/or hardware distribution will have to change radically to meet the requirements of the new IT hardware buying points.

By 2012, India-centric IT services companies will represent 20 percent of the leading cloud aggregators in the market (through cloud service offerings). Gartner is seeing India-centric IT services companies leveraging established market positions and levels of trust to explore nonlinear revenue growth models (which are not directly correlated to labor-based growth) and working on interesting research and development (R&D) efforts, especially in the area of cloud computing. The collective work from India-centric vendors represents an important segment of the market’s cloud aggregators, which will offer cloud-enabled outsourcing options (also known as cloud services).

By 2012, Facebook will become the hub for social network integration and Web socialization. Through Facebook Connect and other similar mechanisms, Facebook will support and take a leading role in developing the distributed, interoperable social Web. As Facebook continues to grow and outnumber other social networks, this interoperability will become critical to the success and survival of other social networks, communication channels and media sites.

Other social networks (including Twitter) will continue to develop, seeking further adoption and specializations with communication or content areas, but Facebook will represent a common denominator for all of them.

By 2014, most IT business cases will include carbon remediation costs. Today, server vitalization and desktop power management demonstrate substantial savings in energy costs, and those savings can help justify projects. Incorporating carbon costs into business cases provides a further measure of savings, and prepares the organization for increased scrutiny of its carbon impact.

Economic and political pressure to demonstrate responsibility for carbon dioxide emissions will force more businesses to quantify carbon costs in business cases. Vendors will have to provide carbon life cycle statistics for their products or face market share erosion. Incorporating carbon costs in business cases will only slightly accelerate replacement cycles. A reasonable estimate for the cost of carbon in typical IT operations is an incremental one or two percentage points of overall costs. Therefore, carbon accounting will more likely shift market share than market size.

In 2012, 60 percent of a new PC’s total life greenhouse gas emissions will have occurred before the user first turns the machine on. Progress toward reducing the power needed to build a PC has been slow. Over the course of its entire lifetime, a typical PC consumes 10 times its own weight in fossil fuels, but around 80 percent of a PC’s total energy usage still happens during production and transportation.

Greater awareness among buyers and those that influence buying, greater pressure from eco-labels, increasing cost pressures and social pressure have awoken the IT industry to the problem of greenhouse gas emissions. Requests for proposal (RFPs) now frequently look for environment-related criteria of both product and vendor. Environmental awareness and legislative tightening will increase recognition of production as well as usage-related carbon dioxide emissions. Technology providers should expect that they will be required to provide carbon dioxide emission data to a growing number of customers.

Internet marketing will be regulated by 2015, controlling more than $250 billion in Internet marketing spending worldwide. Despite international efforts to eliminate “spam,” marketing “clutter” is abundant in every marketing channel. Pressure for greater accountability means the backlash from annoyed consumers will eventually drive legislation to regulate Internet marketing. Companies that focus primarily on the Internet for marketing purposes could find themselves unable to market effectively to customers, putting themselves at a competitive disadvantage when new regulations take effect. Although experiencing high growth, vendors who focus solely on, and sell predominately to, Internet marketing solutions could find themselves faced with a declining market, as companies shift marketing funds to other channels to compensate.

By 2014, over 3 billion of the world’s adult population will be able to transact electronically via mobile or Internet technology. Emerging economies will see rapidly rising mobile and Internet adoption through 2014. At the same time, advances in mobile payment, commerce and banking are making it easier to electronically transact via mobile or PC Internet. Combining these two trends creates a situation in which a significant majority of the world’s adult population will be able to electronically transact by 2014.

Gartner research predicts that by 2014, there will be a 90% mobile penetration rate and 6.5 billion mobile connections. Penetration will not be uniform, as continents like Asia (excluding Japan) will see a 68% penetration and Africa will see a 56% mobile penetration. Although not every individual with a mobile phone or Internet access will transact electronically, each will have the ability to do so. Cash transactions will remain dominant in emerging markets by 2014, but the foundation for electronic transactions will be well under way for much of the adult world.

By 2015, context will be as influential to mobile consumer services and relationships as search engines are to the Web. Whereas search provides the “key” to organizing information and services for the Web, context will provide the “key” to delivering hyperpersonalized experiences across smartphones and any session or experience an end user has with information technology. Search centered on creating content that drew attention and could be analyzed. Context will center on observing patterns, particularly location, presence and social interactions. Furthermore, whereas search was based on a “pull” of information from the Web, context-enriched services will, in many cases, prepopulate or push information to users.

The most powerful position in the context business model will be a context provider. Web, device, social platforms, telecom service providers, enterprise software vendors and communication infrastructure vendors will compete to become significant context providers during the next three years. Any Web vendor that does not become a context provider risks handing over effective customer ownership to a context provider, which would impact the vendor’s mobile and classic Web businesses.

By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner’s PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.

Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt.

Additional information is in the Gartner report “Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance.” The report examines the impact these long-term changes will have in combination with the ongoing trend toward the democratization of IT capabilities. The report is available on Gartner’s website at http://www.gartner.com/resId=1268513.


via Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond.

Mobile Megatrends 2010 January 15, 2010

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[In our third annual Mobile Megatrends 2010 research we look at the future of web platforms, app stores, revenue models, open source, mobile recommendations, OEM monetisation, and operator strategies]

After many months in the making, we ‘ve released our annual Mobile Megatrends 2010. It’s our third and biggest Megatrends research we ‘ve published to date featuring 64 juicy slides with detailed analysis on the future of mobile.

View more documents from andreasc.

After many months in the making, we ‘ve released our annual Mobile Megatrends 2010. It’s our third and biggest Megatrends research we ‘ve published to date featuring 64 juicy slides with detailed analysis on the future of mobile.

So what are the overarching trends of mobile in 2010? We ‘ve covered 8 core themes:

1. Vertical integration: one way street or quick detour? We present a novel way of studying the evolution of the mobile industry, from 1985 to 2010+ and the trend-setting milestones for handset OEMs and network operators. We use this tool to demonstrate how handset OEMs have evolved twice as fast as network operators and how vertical integration (as practiced by Apple, RIM, Nokia et al) is a 20-year cyclic trend, not a panacea.

2. The evolution of revenue models. We re-introduce Value Quadrants, our novel tool for mapping the evolution of revenue models, and present how revenue flows are changing in 2010 and beyond. Here we discuss upstream monetisation, productisation of systemware and completely new revenue models that are emerging such as per inventory, per reach and per activation.

3. App Stores: the long-tail future. We compare the top-5 App Stores across their key figures (installed base, downloads, applications, revenues and revenue share). More importantly, we go behind the scenes to uncover the five key ingredients of the app store recipe, and why a succesful recipe must fuse ingredients from very opposite ends of the value chain. We also review the evolution of app stores throughout 2000-2012 and place predictions on five key tenets that will determine the future of app stores; abundance, diversity, co-existence, low barriers and the dominance of retailing.

4. Web platforms: why the future of software development is still elusive. In this trend we review the evolution of the mobile web, from WAP to widgets and WebKit. We compare and contrast 3rd parties (developers) vs 2nd parties (handset OEMs and their partners) to demonstrate how the need and 2nd and 3rd parties are diametrically opposite. We then show how web platforms address very few OEM needs and therefore why the web is simply a means to an end to attracting developers, but little else.

5. In Open is the New Closed: how companies are using open source to further own agendas we update our seminal research on licenses vs governance models. We then poke under Symbian Foundation, Google Android and LiMo Foundation to show how each of these initiatives is using open source as part of a capitalist governance, rather than a socialist one that the open source moniker implies.

6. Recommendations everywhere: raising the bar for mobile services offers a state-of-the-market update on one of the most underhyped sectors in mobile: recommendation (a.k.a personalisation) solutions. The analysis goes into the many types of recommendation solutions, key suppliers for each and reviews 8 key vendors in recommendation technology: Xiam, Changing Worlds, Ericsson, Loomia, Pontis, July Systems, Olista and Choice Stream. The trend analysis concludes with an outlook on recommendation systems, including the next challenges in academic research and commercial evolution, and why we expect M&As to ensue in this sector.

7. In OEM Monetisation: products, services or distribution we present a ‘reverse engineering’ of the mobile value stack to uncover where are the remaining unique assets handset OEMs can tap into. We then present two promising strategies for OEM monetisation; inventory distribution and integrated device+UI design.

8. In the final trend Operator futures: bit-pipes or supermarkets? we discuss 7 strategies with which operators can change course away from a bit-pipe future. Based on a top-down analysis of the remaining ‘value pockets’ in the mobile value stack we present our theses on unique brand deliverables, matchmaking between consumers+brands, customer and service analytics, reach-beyond-VISA, in-the-hands experience, idle-screen monetisation and other smart-pipe strategies.

We ‘ve already presented earlier versions of our Mobile Megatrends as part of closed customer events and conferences, including as part of Rutberg’s invitation-only Wireless Influencers event in San Diego. The next presentation of the Mobile Megatrends 2010 is taking place in early February in Lund, Sweden courtesy of Cybercom. To request a on-site presentation of Mobile Megatrends please contact us.

Comments welcome as always,

– Andreas
follow me twitter: @andreascon

via Mobile Megatrends 2010 | VisionMobile :: blog.

Estimated Nexus One Sales: Only 20,000 Units in the First Week January 13, 2010

Posted by andre in Mobile & Gadgets.
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Flurry, which monitors usage of over 10,000 developers, has published some (projected) sales numbers for Google’s and HTC’s new flag ship smart phone, the Nexus One. According to Flurry, only about 20,000 Nexus Ones were sold in its first week on the market. It was outsold by Droid by more than 12 times, myTouch 3G by 3 times and iPhone 3GS by 80 times.

“To estimate first week sales totals for the Nexus One, myTouch 3G, Droid and iPhone 3GS, Flurry detected new handsets within its system, and then made adjustments to account for varying levels of Flurry application penetration by handset. Flurry additionally crosschecked its estimates against Apple actual sales, released for iPhone 3GS, which totaled more than one million units over the three days, June 19 – 21, 2009. Flurry first week sales estimates can be found in the table below.”

Nexus One was a highly anticipated mobile phone, but Google didn’t spend millions of dollars advertising it, opting for a sort of a soft launch for the device. Verizon and Motorola, on the other hand, had spent close to 100 million dollars advertising the Droid, and if Flurry’s numbers are correct, it definitely shows the difference a good advertising campaign can make.

via Estimated Nexus One Sales: Only 20,000 Units in the First Week

Facebook Statistics January 12, 2010

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Company Figures
  • More than 350 million active users
  • 50% of our active users log on to Facebook in any given day
  • More than 35 million users update their status each day
  • More than 55 million status updates posted each day
  • More than 2.5 billion photos uploaded to the site each month
  • More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
  • More than 3.5 million events created each month
  • More than 1.6 million active Pages on Facebook
  • More than 700,000 local businesses have active Pages on Facebook
  • Pages have created more than 5.3 billion fans
Average User Figures
  • Average user has 130 friends on the site
  • Average user sends 8 friend requests per month
  • Average user spends more than 55 minutes per day on Facebook
  • Average user clicks the Like button on 9 pieces of content each month
  • Average user writes 25 comments on Facebook content each month
  • Average user becomes a fan of 2 Pages each month
  • Average user is invited to 3 events per month
  • Average user is a member of 12 groups
International Growth
  • More than 70 translations available on the site
  • About 70% of Facebook users are outside the United States
  • Over 300,000 users helped translate the site through the translations application
  • More than one million developers and entrepreneurs from more than 180 countries
  • Every month, more than 70% of Facebook users engage with Platform applications
  • More than 500,000 active applications currently on Facebook Platform
  • More than 250 applications have more than one million monthly active users
  • More than 80,000 websites have implemented Facebook Connect since its general availability in December 2008
  • More than 60 million Facebook users engage with Facebook Connect on external websites every month
  • Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have implemented Facebook Connect
  • There are more than 65 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
  • There are more than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products

Windows 7 Media Center gets Mediaroom support — Engadget January 7, 2010

Posted by hruf in Internet & Communities, Multimedia.
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During the Microsoft keynote, Ballmer mentioned that customers of IPTV providers like AT&T U-Verse will be able to watch TV on Windows 7 PCs, but he glazed over the how. The how is Windows 7 Media Center — according to the press release that is available after the jump — and there’s no special hardware like a tuner required. The when wasn’t mentioned because it is dependent on the provider, but when they do upgrade to Mediaroom 2.0, Media Center fans will have access to all the same content as a set-top like HD and on-demand, which is something pretty cool.

via Windows 7 Media Center gets Mediaroom support — Engadget.

Social Medial World Forum and Mobile Social Media Europe, London | mobile zeitgeist January 7, 2010

Posted by hruf in Internet & Communities, Mobile & Gadgets.
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Social Media World Forum Europe –  15/16th March 2010

Venue – Olympia, Earls Court, London

Social Media World Forum is now firmly established as Europe’s leading social media event. With 5 supporting conference streams, over 300 speakers, free to attend workshops and exhibitions, the show is a must attend on the social media calendar.

The show covers the latest in brand engagement using social media, monitoring social media campaigns, brand building using social media, b2b social networks, social media & pr, virtual currencies, gaming, applications and many more.

The Social Media World Forum is part of the Social Media World Series and will also take place in North America in June and Asia in September 2010.




Mobile Social Media Europe –  15th March 2010

Venue – Olympia, Earls Court, London

Mobile Social Media – examines the latest in social media apps for mobile, what leading mobile social networks are planning, and how marketers are gaining a voice in the conversations taking place on mobile social networks. It examines consumers interacting with brands on mobile social networks, defining mobile social network ad revenue, the latest in location aware applications, services and offers and defining the mobile social networking market.

Mobile Social Media is part of the Social Media World Forum.

Conference Programme



Early booking discount (25% off) for both events valid until 15th January 2010.

via Social Medial World Forum and Mobile Social Media Europe, London | mobile zeitgeist.

2 Million Downloads and Counting: Why Such Loyalty for Microsoft Office? – ReadWriteEnterprise January 7, 2010

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Logo_MSFTOffice2010_187x54.jpgIn the past seven weeks, more than 2 million people have downloaded the beta for Microsoft Office 2010. That’s a whopping 40,000 downloads per day. It’s a record breaking pace, surpassing the beta release for Microsoft Office 2007.

It begs the question: In the face of so many free options, why are people so loyal to Microsoft Office?

There are a few possible reasons:

Microsoft has a locked in user base. It is an enterprise standard. As the story goes, no one has ever been fired for buying Microsoft.

As one person replied to the question on Aardvark: “A lot of the free options simply aren’t suitable for corporate use. You are basically out of luck if your free-no-guarantees Google Docs spreadsheet disappears. The free products do not have the complex formulas, interconnecting tables and client data that comes with Microsoft Office.”

Another person stated on Aardvark: “That is because it is the most accepted office package. Try doing business without the capability. I had to purchase it just to be able to work at home instead of extended office hours. Now I am loading Open Office on all computers I repair and send out. I also think Google is going to do a large bite into Microsoft business.”

How long will the loyalty last?

This is where we wonder about how the events over the past few days may affect the future of Microsoft Office. Google is coming on strong with it’s Nexus One. Couple that with its big push into the enterprise and you have to wonder what Microsoft is going to do to counter Google’s undeniable momentum.

We are still waiting Windows Mobile 7. LG did let it slip at CES yesterday that Windows Mobile 7 will be available later this year. The Microsoft Office Web Apps are in beta with limited usability. The full-featured version will be available in the Spring. It will require a Sharepoint server. The free version will not require Sharepoint.

Enterprise 2.0 applications are a whole other issue. Its user interfaces are web-oriented and mobile-friendly. This new breed of applications will be increasingly enticing to Office customers.

Two million downloads is impressive but loyalty is a fickle thing. The real test is still to come.

via 2 Million Downloads and Counting: Why Such Loyalty for Microsoft Office? – ReadWriteEnterprise.

Fandango comes to Android, Babylon makes its way to BlackBerry January 7, 2010

Posted by hruf in Mobile & Gadgets.
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We’re rolling two separate announcements into one post, if you don’t mind.

Fandango this morning announced the official release of its free app for the Android platform, enabling owners of Google’s Nexus One and other devices that run Android to check out movies showtimes and more on the go. The news comes a couple of weeks after the company put out a beta release of the Android app.

Mobile movie fans can use the app to find movies playing nearby by using Android’s GPS feature and connect straight to Google Maps for driving directions to the theatres, watch trailers, view fan ratings and buy tickets for more than 16,000 movie screens. Fandango is waiving the service fee for tickets purchased through the app from now until March 7, 2010.

Translation and dictionary software maker Babylon, on the other hand, has today released its application for BlackBerry. At least, we’ll take their word for it, since we couldn’t find it in the App World catalog yet.

Conceivably, it’s only offering the application to large-volume Babylon-Enterprise corporate customers who will now be able to host Babylon’s dictionary application locally on their own BB smartphones.

Babylon says it is currently in the process of developing an application for the private sector as well, and expects it to be available within a few months.

via Fandango comes to Android, Babylon makes its way to BlackBerry.