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Gartner Identifies the Top 10 Strategic Technologies for 2010 October 20, 2009

Posted by hruf in Enterprise 2.0.
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Gartner defines a strategic technology as one with the potential for significant impact on the enterprise in the next three years. Factors that denote significant impact include a high potential for disruption to IT or the business, the need for a major dollar investment, or the risk of being late to adopt.[…]

The top 10 strategic technologies for 2010 include:

Cloud Computing. Cloud computing is a style of computing that characterizes a model in which providers deliver a variety of IT-enabled capabilities to consumers. Cloud-based services can be exploited in a variety of ways to develop an application or a solution.[…]

Advanced Analytics. Optimization and simulation is using analytical tools and models to maximize business process and decision effectiveness by examining alternative outcomes and scenarios, before, during and after process implementation and execution. This can be viewed as a third step in supporting operational business decisions. […]

Client Computing. Virtualization is bringing new ways of packaging client computing applications and capabilities. As a result, the choice of a particular PC hardware platform, and eventually the OS platform, becomes less critical. Enterprises should proactively build a five to eight year strategic client computing roadmap outlining an approach to device standards, ownership and support; operating system and application selection, deployment and update; and management and security plans to manage diversity.

IT for Green. IT can enable many green initiatives. The use of IT, particularly among the white collar staff, can greatly enhance an enterprise’s green credentials. Common green initiatives include the use of e-documents, reducing travel and teleworking. […]

Reshaping the Data Center. In the past, design principles for data centers were simple: Figure out what you have, estimate growth for 15 to 20 years, then build to suit. Newly-built data centers often opened with huge areas of white floor space, fully powered and backed by a uninterruptible power supply (UPS), water-and air-cooled and mostly empty. However, costs are actually lower if enterprises adopt a pod-based approach to data center construction and expansion. […]

Social Computing. Workers do not want two distinct environments to support their work – one for their own work products (whether personal or group) and another for accessing “external” information. Enterprises must focus both on use of social software and social media in the enterprise and participation and integration with externally facing enterprise-sponsored and public communities. Do not ignore the role of the social profile to bring communities together.

Security – Activity Monitoring. Traditionally, security has focused on putting up a perimeter fence to keep others out, but it has evolved to monitoring activities and identifying patterns that would have been missed before. Information security professionals face the challenge of detecting malicious activity in a constant stream of discrete events that are usually associated with an authorized user and are generated from multiple network, system and application sources. At the same time, security departments are facing increasing demands for ever-greater log analysis and reporting to support audit requirements. […]

Flash Memory. Flash memory is not new, but it is moving up to a new tier in the storage echelon. Flash memory is a semiconductor memory device, familiar from its use in USB memory sticks and digital camera cards. It is much faster than rotating disk, but considerably more expensive, however this differential is shrinking. At the rate of price declines, the technology will enjoy more than a 100 percent compound annual growth rate during the new few years and become strategic in many IT areas including consumer devices, entertainment equipment and other embedded IT systems. In addition, it offers a new layer of the storage hierarchy in servers and client computers that has key advantages including space, heat, performance and ruggedness.

Virtualization for Availability. Virtualization has been on the list of top strategic technologies in previous years. It is on the list this year because Gartner emphases new elements such as live migration for availability that have longer term implications. Live migration is the movement of a running virtual machine (VM), while its operating system and other software continue to execute as if they remained on the original physical server. […]

Mobile Applications. By year-end 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the Web. There are already many thousands of applications for platforms such as the Apple iPhone, in spite of the limited market and need for unique coding. It may take a newer version that is designed to flexibly operate on both full PC and miniature systems, but if the operating system interface and processor architecture were identical, that enabling factor would create a huge turn upwards in mobile application availability.

via Gartner Identifies the Top 10 Strategic Technologies for 2010.

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LiLi: Chat through your TV with Cliqset, Boxee October 14, 2009

Posted by hruf in Internet & Communities, Multimedia.
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Cliqset, a social content-sharing startup, has launched a partnership with Boxee to let users chat with friends on their TVs. The Gainesville, Fla.-based startup also launched a desktop client for its content sharing site, which resembles a cross between FriendFeed and Twitter. Cliqset pulls in data from about 70 social networks to let you know what your friends are doing across the web, but it doesn’t have the same strict 140-character limits that Twitter enforces.cliqset

“We want to show how flexible we’ve made our APIs, so you can add social features in traditional places where you wouldn’t expect to see them,” said Darren Bounds, a co-founder of Cliqset.

To use the service, you have to sign up for Boxee, then add Cliqset’s application from Boxee’s App Box. Once a person has loaded the app, they can talk to friends on TV, as long as they’re watching the same show. Boxee’s a streaming video startup that’s won an ardent fan base for letting people watch online video content on their TVs. It has attracted about a half million users, and raised $6 million in a second round of funding in August.

The company’s new desktop client is similar to Tweetdeck or Seesmic, but is compatible with Cliqset. Based on Adobe AIR, the client lets you send updates out to Twitter, Facebook, MySpace and LinkedIn among other social networks. You can also keep track of inbound data from all these sites so that you can comment and discuss them.

Cliqset has raised $2 million to date, all from a single investor named Derek Mercer, who founded Vurv Technology, a talent management startup that human resources company Taleo bought in 2008 for about $130 million.

via Chat through your TV with Cliqset, Boxee | VentureBeat.

How HP Integrates Digital and Social, Kathy Durham, VP Marketing July 25, 2009

Posted by hruf in Internet & Communities.
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Jeremiah Owyang wrote in his blog Web Strategy about Internet Strategy Forum in Portland and about a conversation with Katherine Durham VP of Marketing at HP.

Topic: Integration of digital median and conversational marketing

Trends that HP sees:

  • The more things change the more they stay the same, reaching the right customer with the right message at the right time, and in the right place.
  • Digital is getting marketing what it used to be. Talks about the old corner store, how relationships were built in real life, digital is doing the same now.
  • “If content is king, context is queen” Jeff Berman, MySpace
  • 14hours per week are spent online by consumers (40% of time) however companies only spend 5% online.
  • 5 years ago only one of the 10 top sites were social (myspace), now there are several in the top 10 youtube, facebook, wikipedia
  • Social media isn’t just for kids, many are not accessing it from twitter.com but are using mobile devices.
  • Talks about forkfly.com a mobile social network that enables customers to show restaurants coupons while at the table.
  • 77% of Americans watched a video last month
  • The importance of reviews are important as they give credibility. 87% of customers would rather ask a friend and trust them than see a critics view about that product.
  • Negative reviews can convert
  • Gives a customer reference to BazaarVoice, who helps increase results. (more…)

Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet June 23, 2009

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There is a really great article about Facebook against Google and how the strategy of Facebook could seen. If you have time and interest in read it!

via Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet.

FACEBOOK’S

4-Step Plan for Online Domination

Mark Zuckerberg has never thought of his company as a mere social network. He and his team are in the middle of a multiyear campaign to change how the Web is organized—with Facebook at the center. Here’s how they hope to pull it off.

1. Build critical mass.

In the eight months ending in April, Facebook has doubled in size to 200 million members, who contribute 4 billion pieces of info, 850 million photos, and 8 million videos every month. The result: a second Internet, one that includes users’ most personal data and resides entirely on Facebook’s servers.

2. Redefine search.

Facebook thinks its members will turn to their friends—rather than Google’s algorithms—to navigate the Web. It already drives an eyebrow-raising amount of traffic to outside sites, and that will only increase once Facebook Search allows users to easily explore one another’s feeds.

3. Colonize the Web.

Thanks to a pair of new initiatives—dubbed Facebook Connect and Open Stream—users don’t have to log in to Facebook to communicate with their friends. Now they can access their network from any of 10,000 partner sites or apps, contributing even more valuable data to Facebook’s servers every time they do it.

4. Sell targeted ads, everywhere.

Facebook hopes to one day sell advertising across all of its partner sites and apps, not just on its own site. The company will be able to draw on the immense volume of personal data it owns to create extremely targeted messages. The challenge: not freaking out its users in the process.

via Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet.

YouTube Enters The Stream June 12, 2009

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YouTube has just enabled a new feature that allows users to directly share their recently uploaded videos to Facebook, Twitter, and Google Reader. This means you’ll be able to syndicate your newly uploaded content directly into your friends’ feeds. You can link your accounts on YouTube’s ‘Upload’ page.

This isn’t exactly a novel feature — many web services have already tied into Facebook, Twitter, and to a lesser extent, Google Reader. But it is notable given the rivalry between Facebook and Google, which which have previously sparred over “openness” and their abilities to tap into the social graph.[…]

This is also going to have a major impact on existing video sharing services on Twitter, like TwitVid. These smaller Twitter-specific services do have one advantage over YouTube for the time being, though: unlike TwitPic, YouTube doesn’t allow you to enter a message to share alongside your video link, which means you won’t be able to share any context with it.

via YouTube Enters The Stream.

Running List of the Five Eras of The Social Web May 3, 2009

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Jeremiah Owyang described this week his view of the “Five Eras of The Social Web”. Now he has followed up about, what is currently going on:

This week’s post on the Future of the Social Web has created a tremendous amount of discussion –and I’m thankful for all the voices that chimed in. I’m going to create this post to track the eras as they appear, obviously this is going to take a few years, but hey, I’m not going anywhere.

Keep in mind that there’s a difference between an era starting, vs becoming mature, so read how I denote the differences below.

Running List of the Five Eras of The Social Web

For details on this report, access the high level blog post, or if you’re a client, access the full report on the Forrester site.

Era of Social Relationships (started 1995, matured in 2003-2007)

This era is mature.

  • AOL, 1995
  • eCircles, 2001
  • MySpace, Facebook, Twitter

Era of Social Functionality (started 2007, matures in 2010-2012)

These are prelimnary examples, but are not examples of maturity, as we’ve not seen true useful utilities to improve business.

  • Facebook’s F8 Platform, May 2007
  • Google and partners Open Social, Nov 2007
  • LinkedIn’s business platform, Oct 2008

Era of Social Colonization (started 2009, matures in 2011)

These are prelimnary examples, but are not examples of maturity when your entire digital experience is social.

  • Facebook Beacon, Nov 2007
  • Facebook Connect, over 4000 sites, like SFgate, Techcrunch, May 2008
  • Facebook’s Activity Feed, April 2009
  • OpenStack’s OAuth and OpenID, thanks Matt Savarino

Era of Social Context (starts in 2010, matures in 2012)

This era is certainly not in maturity, but we can see some early examples of demographic scraping.

  • There are no current examples

Era of Social Commerce (starts in 2011, matures in 2013)

These are prelimnary examples, such as Techcrunch’s crunchpad, but it’s not a true example of a crowd created, spec’d product.

  • There are no current examples

As you see examples, please leave a comment, describe why you think it belongs and which era, I’ll credit you as appropriate.

via Running List of the Five Eras of The Social Web « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.

The Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing April 29, 2009

Posted by hruf in Internet & Communities.
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Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend. Clients can access this report, but to summarize what we found, in the executive summary we state:

Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate social sites into a shared social experience. Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate. Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.

We found that technologies trigger changes in consumer adoption, and brands will follow, resulting in five distinct waves, they consist of:

The Five Eras of the Social Web:

1) Era of Social Relationships: People connect to others and share

2) Era of Social Functionality: Social networks become like operating system

3) Era of Social Colonization: Every experience can now be social

4) Era of Social Context: Personalized and accurate content

5) Era of Social Commerce: Communities define future products and services

Update: CRM Magazine has more about the five eras, focus in on the graphic.

via The Future of the Social Web: In Five Eras « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.