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Facebook Statistics January 12, 2010

Posted by andre in Uncategorized.
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Company Figures
  • More than 350 million active users
  • 50% of our active users log on to Facebook in any given day
  • More than 35 million users update their status each day
  • More than 55 million status updates posted each day
  • More than 2.5 billion photos uploaded to the site each month
  • More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
  • More than 3.5 million events created each month
  • More than 1.6 million active Pages on Facebook
  • More than 700,000 local businesses have active Pages on Facebook
  • Pages have created more than 5.3 billion fans
Average User Figures
  • Average user has 130 friends on the site
  • Average user sends 8 friend requests per month
  • Average user spends more than 55 minutes per day on Facebook
  • Average user clicks the Like button on 9 pieces of content each month
  • Average user writes 25 comments on Facebook content each month
  • Average user becomes a fan of 2 Pages each month
  • Average user is invited to 3 events per month
  • Average user is a member of 12 groups
International Growth
  • More than 70 translations available on the site
  • About 70% of Facebook users are outside the United States
  • Over 300,000 users helped translate the site through the translations application
  • More than one million developers and entrepreneurs from more than 180 countries
  • Every month, more than 70% of Facebook users engage with Platform applications
  • More than 500,000 active applications currently on Facebook Platform
  • More than 250 applications have more than one million monthly active users
  • More than 80,000 websites have implemented Facebook Connect since its general availability in December 2008
  • More than 60 million Facebook users engage with Facebook Connect on external websites every month
  • Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have implemented Facebook Connect
  • There are more than 65 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
  • There are more than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products

Geeks Try Google Wave, Have Mixed Feelings October 5, 2009

Posted by andre in Internet & Communities.
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Google Wave is one of the most-hyped new product launches in recent memory, but now that thousands of lucky people are getting to try it out – early reactions are mixed. If the hard-core geeks aren’t sure if they like it, that could spell serious trouble for mainstream adoption.

Robert Scoble, Steve Rubel and Louis Gray are three tech blogger geeks that love to use new tools and all got to test Google’s new real-time communication platform Wave today. It’s possible that when the rush is over the Wave experience will seem less overwhelming, but the kinds of initial reactions these three had aren’t good. […]

Scoble: “Google’s Wave will crash hard onto the beach of overhype.”

Ruble: “It is way cool. It is real time – where the world is going. But, for now, it does create more problems than it solves. Let’s see if Wave 2.0 fixes that.”

Gray: “Its nature offers an opportunity to further eliminate distance and improve information exchanges.”

via Geeks Try Google Wave, Have Mixed Feelings

Consumers Spend More Time Online with Content Than Community and Communications September 19, 2009

Posted by pannet in Internet & Communities.
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[…] The latest IAI report provides insights into how consumers are spending their time online, and how that has changed over the past six years. Based on the analysis, the OPA found that the percentage of time spent online with Web sites providing news, information and entertainment, like NYTimes.com, ESPN.com and Edmunds.com (Content sites), has grown even in the wake of Community sites like Facebook. Moreover, Communication sites offering email and IM have decreased in share of online time spent due to the ability to conduct these activities elsewhere.

“In 2008, we introduced the Community category based on the emergence and popularity of sites like Facebook, MySpace and LinkedIn,” continued Horan. “These new sites have had significant impact on the Communications category, which saw a 41 percent decline, due to the fact consumers are using Community sites where they can conduct these same activities more efficiently.”

When comparing how people used the Internet in 2003 with how they use the Internet today, the OPA found a number of factors behind the changes, including monthly average time per person:


When we shift from IAI’s time spent to the share of online time each category attracts over six years, we see significant changes as to how consumers spend their online time:


=> Check out the full article for the numbers

via Online Publishers Association | OPA News | Press Releases.

Web Strategy Spheres September 15, 2009

Posted by andre in Internet & Communities.
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Who’s a Web Strategist? In a company, they often are responsible for the long term vision of corporate web properties. At a web company where their product is on the web, they’re often the product manager or CTO. Regardless of role, the responsibilities are the same, they need to balance all three of these spheres, and make sure their efforts are in the middle of all three.

1) Community Sphere
To be successful, the Web Strategist must understand (by using a variety of techniques and tactics) what customers and prospects want. Stemming from, ethnography, analytics, brand monitoring and primary and secondary research the end result should be a web experience profile and mental model. […]

2) Business Sphere
Yet understanding customers alone isn’t sufficient, the Web Strategist must be able to achieve measurable business objectives. This leader must be able to first identify key stakeholders within an organization, capture their needs, prioritize, and balance into a plan that meets both their needs and the community. This delicate dance requires the strategist to balance the needs of a variety of internal teams, offset daily fire drills, yet meet the needs of the company. Many Web Strategists fall short here, they meet the goals and objectives of internal stakeholders yet fail to balance the needs of the community. The end result? A website where users rarely visit, and go elsewhere to make trusted decisions. […]

3) Technology Sphere
Lastly, the Web Strategist should be an expert in their own realm of internet technologies. They’ll need to know the capabilities and deficiencies of their current arsenal of tools as well as adopt new technologies that are ever emerging. Leaders in this space often become complacent configuring current systems and forget to plan into the immediate roadmap new technologies that widen the breadth and width of what can be done. If the Web Strategist is performing the Community sphere correctly, they are already watching how the use of customers technology adoption is changing. […]

via The Three Spheres of Web Strategy –Updated for 2009 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

McKinsey: businesses reaping benefits from Web 2.0 – Ars Technica September 6, 2009

Posted by pannet in Enterprise 2.0, Internet & Communities.
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Whether you call it Web 2.0, social media, or a complete waste of time, businesses seem to like where it’s all going. A new survey of nearly 1,700 businesses by McKinsey & Company finds that using Web 2.0 technologies can lead to increased communication and productivity, more successful marketing strategies, and—surprise—even better products.

McKinsey has been studying the effects of Web 2.0 on the internal and external operations of businesses for three years. This past June, it asked executives to answer some “state of Web 2.0” questions about the overall effectiveness of harnessing social media. Sixty-nine percent of respondents reported measurable business benefits in the previously mentioned areas, as well as gaining better access to knowledge, lowering the cost of doing business, and producing higher revenues.

“We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a ‘networked company,’ linking themselves with customers and suppliers through the use of Web 2.0 tools.” The more effort companies put into Web 2.0, the more they report getting out of it.

Unsurprisingly, the most often-reported business benefits of Web 2.0 are a greater ability to share ideas, improved (and faster) access to knowledge experts, and reduced costs of communication, travel, and operations. Businesses also report a decreased time to market and improved employee satisfaction.

The technologies fueling this social business prosperity are also quite popular with consumers: blogs, wikis, and podcasts. Video sharing also saw a spike in usage since last year’s survey, and other emerging tools like rating and tagging content also received some credit. Respondents also thank social networks for helping to create better products by actively engaging customers and soliciting feedback during development.

The rest of the report finds that most companies can gain some benefit from jumping into Web 2.0, though businesses with revenues exceeding $1 billion are more likely to report improvements versus smaller or consumer companies. The report notes that, while companies can benefit from both better internal networking and stronger ties with customers, it takes a little more effort than simply signing everyone up for the next business-centric Twitter knock-off.

New tools need to be carefully selected to fit into an organization’s workflow, and McKinsey found that traditional financial or performance incentives don’t seem to work as motivation for continued use. Respondents report that the informal incentives of the Web 2.0 culture—ratings by peers, recognition or “likes” on meaningful contributions—combined with active use by company executives, have been the best way to ensure adoption by the workforce.

via McKinsey: businesses reaping benefits from Web 2.0 – Ars Technica.

Zynga claims FarmVille has become fastest-growing social game ever August 28, 2009

Posted by andre in Internet & Communities.
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Zynga plans to announce Thursday that its FarmVille game has become the largest and fastest-growing social game in history.

The game now has more than 11 million active daily players since its launch on June 19 on Facebook. They all play their roles as virtual farmers, creating and managing their own farms. On average, FarmVille has attracted more than 1 million active users a week. All told, Zynga now has more than 93 million monthly players across all of its games. That probably adds up to about a third of the Facebook user population. […]

“FarmVille demonstrates the huge market potential of social gaming – in just 9 weeks the game has become a cultural phenomenon,” said Mark Pincus, founder and chief executive of Zynga in a statement. “No other application has achieved what this game has in such a short amount of time. Who would have guessed that FarmVille is now the biggest online game in North America and quickly becoming the biggest online game in the world.”

via Zynga claims FarmVille has become fastest-growing social game ever | VentureBeat

Podcast: Understand Facebook Connect for Business « Jeremiah Owyang August 12, 2009

Posted by hruf in Internet & Communities.
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Zuck and FB connectInvest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities.  This podcast, hosted by Aaron Strout of Powered, was joined by the digital editor of AdWeek, Brian Morrissey and marketing blogger/consultant, Susan Getgood, and myself.

You can also download the Mp3 file directly.  Get more details about the podcast from Aaron’s blog directly. A few themes:  Social marketing is about getting your customers to talk to customers –not just a brand blasting to customers.

Update: Here’s the example I mentioned about VW using FB to serve up contextual content, to learn more about this trend, read “The Future of the Social Web” which was Forrester’s top report in Q2 2009 and the blog post has been translated to 20 languages.

via Podcast: Understand Facebook Connect for Business « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.

FriendFeed Blog: FriendFeed API v2: Real-time, OAuth, file attachments, and more July 20, 2009

Posted by hruf in Internet & Communities.
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Next social network provider, which extends his open API:

Today we are launching version 2 of the FriendFeed API for beta testing. We focused on making the API simpler to use, and we added number of compelling new features:

* Real-time APIs – utilize long polling to get feeds in real-time, including search!

* Flexible sharing options – Direct message users. Share to multiple feeds.

* File attachments – Attach images, pdfs, spreadsheets, etc.

* OAuth support – Register your application now.

* Simplified response format – Your application doesn’t need to know the difference between a users and groups, how “friend of friend” works, or deal with hidden entries until you want to. We provide the HTML for representing entries so you don’t have to construct it. Authenticated responses include a list of possible commands on every feed, entry, and comment so you don’t have to do the detective work. […]

via FriendFeed Blog: FriendFeed API v2: Real-time, OAuth, file attachments, and more.

TAT’s Augmented Reality Concept July 10, 2009

Posted by andre in Mobile & Gadgets, Multimedia.
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You remember TAT, right? Amongst other things The Astonishing Tribe has done some bang-up work with the user interface for the G1, unveiled a pretty impressive 3D eye-tracking concept, and now they’re hard at work developing something called Augmented ID, an augmented reality concept that uses facial recognition software to attach your visage to a profile. When someone views you through their handset’s camera, pre-selected info and social networking links appear to hover around you, letting your new found friend in on more than just your pretty smile. Of course, this is only a concept at the present moment, but when it does become real, make sure you remember to remove those links to JDate and the Cracked Magazine forums before that important corporate presentation. Trust us — you don’t want those worlds colliding. Hit up that read link for the latest from the Swedish design team, but not before you peep this stellar video after the break.

via Video: TAT’s augmented reality concept unveiled | Engadget

Opera Unite: a cloud-based promise to ‘reinvent the web,’ again June 16, 2009

Posted by pannet in Internet & Communities, Multimedia.
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Opera has a little surprise in store for you this morning with its Opera Unite service. A web-based application built into the Opera browser that the Norwegian-based company says will “reinvent the Web” as it makes your computer, data, and media available via any web browser through the Unite cloud. A bold claim, sure, but just look at the breadth of the cloud-based services available to Mac, PC, or Linux/Unix users:

* File sharing — securely share files direct from your computer

* Web server — turns your home computer into a web server via Opera Unite URL

* Media player — direct link to your music collection from any web browser

* Photo sharing — shares your image library over the web without requiring a photo service

* Lounge — self-contained chat service running on your computer

* Fridge — a place where friends and family can post notes

We’re taking the service / software for a spin right now and at first blush, we’re duly impressed by the ease of setup and control.

via Opera Unite: a cloud-based promise to ‘reinvent the web,’ again.