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Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet June 23, 2009

Posted by hruf in Internet & Communities.
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There is a really great article about Facebook against Google and how the strategy of Facebook could seen. If you have time and interest in read it!

via Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet.

FACEBOOK’S

4-Step Plan for Online Domination

Mark Zuckerberg has never thought of his company as a mere social network. He and his team are in the middle of a multiyear campaign to change how the Web is organized—with Facebook at the center. Here’s how they hope to pull it off.

1. Build critical mass.

In the eight months ending in April, Facebook has doubled in size to 200 million members, who contribute 4 billion pieces of info, 850 million photos, and 8 million videos every month. The result: a second Internet, one that includes users’ most personal data and resides entirely on Facebook’s servers.

2. Redefine search.

Facebook thinks its members will turn to their friends—rather than Google’s algorithms—to navigate the Web. It already drives an eyebrow-raising amount of traffic to outside sites, and that will only increase once Facebook Search allows users to easily explore one another’s feeds.

3. Colonize the Web.

Thanks to a pair of new initiatives—dubbed Facebook Connect and Open Stream—users don’t have to log in to Facebook to communicate with their friends. Now they can access their network from any of 10,000 partner sites or apps, contributing even more valuable data to Facebook’s servers every time they do it.

4. Sell targeted ads, everywhere.

Facebook hopes to one day sell advertising across all of its partner sites and apps, not just on its own site. The company will be able to draw on the immense volume of personal data it owns to create extremely targeted messages. The challenge: not freaking out its users in the process.

via Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet.

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