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Why Google’s Acquisition Of AdMob Isn’t Just About Advertising November 11, 2009

Posted by andre in Internet & Communities, Mobile & Gadgets.
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There is a lot of speculation on why Google is buying AdMob, but the obvious reason is that Google wants more direct access to what they are betting heavily on–that mobile is the next great advertising medium. They’ve made a huge bet on mobile with Android–which is an obvious move to own the mobile search ad market, but now they’ve got their hooks into the mobile display ad market as well.

But what many might be missing could be the biggest reason Google bought AdMob: the data.

With the acquisition of AdMob, Google now has access to usage data of many of the most popular mobile apps–especially the apps in the iTunes App Store. For iPhones. If Google is taking on Apple for mobile OS market share, they just scored a huge competitive advantage. Google will know more details than ever about how people are using iPhone apps, how they are engaging with advertising within those apps, and users’ loyalty to those apps. […]

via Why Google’s Acquisition Of AdMob Isn’t Just About Advertising – Forbes.com

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