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TVB | MediaVest Moves Millions from Broadcast to Hulu.com October 7, 2009

Posted by hruf in Internet & Communities, Multimedia.
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NEW YORK: MediaVest, the ad agency that handles clients like Coca Cola, Kraft, CapitalOne, Wendy’s and Walmart is taking money out of broadcast and into the Internet. MediaVest said this week it cut its first large-scale, upfront deal based on targeted demographic mixes, moving “millions of broadcast dollars into the digital space.”

The deal involves moving several unnamed clients over to Hulu.com, the Web site that streams TV shows from ABC, NBC, Fox, PBS, as well as several cable networks and syndicators. Hulu is a joint venture of Disney, NBC Universal, News Corp. and Providence Equity Partners.

Hulu.com was the fourth most visited site for online video during August, according to ComScore. The Web site had 488,255 video views during the month. Google, which owns YouTube, was No. 1 with more than 10 million.

The arrangement with Hulu allows MediaVest to get a better handle on the efficacy of Web advertising.

via TVB | MediaVest Moves Millions from Broadcast to Hulu.com.

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