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Consumers Spend More Time Online with Content Than Community and Communications September 19, 2009

Posted by pannet in Internet & Communities.
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[…] The latest IAI report provides insights into how consumers are spending their time online, and how that has changed over the past six years. Based on the analysis, the OPA found that the percentage of time spent online with Web sites providing news, information and entertainment, like NYTimes.com, ESPN.com and Edmunds.com (Content sites), has grown even in the wake of Community sites like Facebook. Moreover, Communication sites offering email and IM have decreased in share of online time spent due to the ability to conduct these activities elsewhere.

“In 2008, we introduced the Community category based on the emergence and popularity of sites like Facebook, MySpace and LinkedIn,” continued Horan. “These new sites have had significant impact on the Communications category, which saw a 41 percent decline, due to the fact consumers are using Community sites where they can conduct these same activities more efficiently.”

When comparing how people used the Internet in 2003 with how they use the Internet today, the OPA found a number of factors behind the changes, including monthly average time per person:

[…]

When we shift from IAI’s time spent to the share of online time each category attracts over six years, we see significant changes as to how consumers spend their online time:

[…]

=> Check out the full article for the numbers

via Online Publishers Association | OPA News | Press Releases.

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