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Blu-ray Disc continues to go from strength to strength in Europe « Blu-ray Disc Reporter August 26, 2009

Posted by hruf in Multimedia.
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Close to one in ten homes across Europe will be Blu-ray enabled by the end of this year, according to a report issued today by Futuresource.

Homes using BD Players

With falling prices, increased retail promotion and growing awareness all helping to drive Blu-ray Disc demand across the continent, the report predicts that this figure will continue to rise. It is expected that over 20% of European homes will be BD enabled by the end of 2011.

In line with this growth, sales of BD movie titles are expected to top 31m by the end of 2009 – a more than three-fold increase on the 9m sales recorded in 2008.

European BD movie sales growth

European BD movie sales growth

The report also highlights that despite 47% of homes throughout Europe having high-definition resolution screens, only 6% are currently receiving HD quality broadcasts.

High definition TV market development

[…] Futuresource also highlights that the Christmas sales period will continue to be important, with close to 50% of this year’s annual shipment of BD players expected in the final quarter of the year.

via Blu-ray Disc continues to go from strength to strength in Europe « Blu-ray Disc Reporter.

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