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Is Blogging Evolving Into Life Streams? << Jeremiah Owyang June 29, 2009

Posted by hruf in Internet & Communities.
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Top Bloggers Spend Less Time Blogging
I’ve noticed a gradual change in what we know as blogs when Scoble and Shel wrote the book on Naked Conversations. Both of them are now focused on micromedia: Shel has an upcoming book on Twitterville, and Scoble spends more time promoting Friendfeed than his own blog. Secondly, I just learned that Edelman’s top blogger Steve Rubel has retired his traditional blog, and it’s now a life stream, which aggregates content from any source. Of course, I don’t need to mention that many of the top 100 blogs all look like mainstream media, with a team of writers, photographers, and editors.

It seems as if blogging is becoming old hat, or at least evolving into something smaller, faster, and more portable.[…]

Key Takeaways

  • The trend for people to create more content is afoot, as a result aggregation tools like lifestreams, activity streams, and newsfeeds (and a new form of a social/email inbox) will take center stage.
  • You should certainly join the conversations where they exist, but this doesn’t mean your base of quality content should erode, there are long term branding and search benefits.
  • As a result, we’ll start to see new tools emerge that help to find the signal –not noise. Those who can filter out what’s important will matter more:, by using a: blog, delicious, or tweets to let your community  know what’s important.
  • Expect the same heavy pieces on this blog, but feel free to spiral with me on Twitter and Friendfeed and whatever tool comes next.  I’m going to leave the choice to you.  I want to keep the signal high for my business minded community. Needles –not hay.

via Is Blogging Evolving Into Life Streams? « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing.



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