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Simpsons Worth More on Hulu Than on FOX June 26, 2009

Posted by andre in Internet & Communities, Multimedia.
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Having a loyal, attentive audience is paying off for premium video content portals like Hulu and TV.com in the form of higher CPMs than what the networks are getting.

Bloomberg reports that for the recently concluded TV season, for the first time, ads presented during shows like The Simpsons and CSI are getting higher ad rates online than they are on TV. Citing a recent report from Sanford C. Bernstein analyst Michael Nathanson, Bloomberg writes that The Simpsons got a $60 CPM on Hulu. A typical prime-time ad on television carries a $20-$40 CPM. […]

via D’oh! Simpsons Worth More on Hulu Than on FOX

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