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On the Go and in the Know: comScore Reports Mobile Audience for Local Content Grows 51 Percent vs. Year Ago June 11, 2009

Posted by hruf in Mobile & Gadgets.
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Local Search Sites Expand Reach via Mobile Phones with Mobile Subscribers Increasingly Using Downloaded Applications and SMS for Local Content

RESTON, VA, June 9, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported that the number of people who sought local information on a mobile device grew 51 percent from March 2008 to March 2009.

Subscribers Accessing Local Mobile Content* by Access Method
Three-Month Average Ending March 2009 vs. March 2008
U.S. Mobile Subscribers Age 13+
Source: comScore Mobile
Number of Mobile Subscribers (MM)
Mar-08 Mar-09 Percent Change
Any Access Method 21.5 32.5 51%
Browser 15.4 20.7 34%
SMS 6.8 11.7 72%
Application downloaded to phone 6.2 11.3 83%

[…] Among the various local content categories, the number of people accessing online directories has seen the greatest increase during the past year (73 percent), followed by restaurants (70 percent), maps (63 percent) and movies (60 percent).

Growth in Local Mobile Content by Genre
Three-Month Average Ending March 2009 vs. March 2008
U.S. Mobile Subscribers Age 13+
Source: comScore Mobile
Local Mobile Content Genre Y/Y Percent Change
Online Directories 73%
Restaurants 70%
Maps 63%
Movies 60%

via On the Go and in the Know: comScore Reports Mobile Audience for Local Content Grows 51 Percent vs. Year Ago – comScore, Inc.

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