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Adobe Strives to Crack the Smart-Phone Market June 5, 2009

Posted by andre in Mobile & Gadgets.
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Adobe Systems Inc., which makes the Flash software widely used on computers to play Internet videos, is trying to crack a new market: smart phones.

But the software company’s year-plus effort to expand beyond the PC has been hampered by shifting strategies within Adobe and an inability to offer a version of Flash that runs on the iPhone and BlackBerry devices.

Now, the San Jose, Calif., company is reengineering its software so Flash-based games and videos can run on different handsets as well as PCs without being modified. As part of the effort, Adobe has struck alliances with chip designers and phone makers and offered millions of dollars to developers willing to write programs for mobile devices that use its software.

“Smart phones are where the game is now,” says Kevin Lynch, Adobe’s chief technology officer. “Our chips are on the table. We’ve made our bets.”

via Adobe Strives to Crack the Smart-Phone Market – WSJ.com

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