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Warner’s iPhone App Push: Beginning Of The End For Small Developers? May 27, 2009

Posted by hruf in Mobile & Gadgets.
Tags: , , ,

Hollywood studio Warner Brothers Digitial Entertainment is gearing up to become a major distributor of iPhone and iPod Touch apps, with plans to release another 25 apps by the end of the year, Variety reports. Warner Digital Distribution director of worldwide marketing Stephanie Bohn told the trade magazine, “We’ve established ourselves in the physical world; now we’re trying to do the same in the digital world.” So far, the studio has developed and released 15 apps this year, including one for its upcoming film “Terminator Salvation”, as well as other major film and DVD releases. Apps coming down the line are ones for Harry Potter and Sherlock Holmes.

Do Warner’s plans for iPhone apps signal the end to the success stories we’ve heard of small developers, and even sole individuals making it big on the App Store? Is the App Store embarking on a second phase in which larger content players will emerge as the dominant players? Warner certainly thinks so.

via Warner’s iPhone App Push: Beginning Of The End For Small Developers? | mocoNews.



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