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Multiply 4.0: Social Network Photo Sharing Done Right May 27, 2009

Posted by hruf in Internet & Communities.
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Multiply, a social network with a heavy focus on sharing media with friends and family, is getting a major upgrade at 10 AM tomorrow, introducing an overhauled (and much improved) interface, extensive photo editing functionality, a fully integrated photo finishing platform.

Multiply doesn’t get nearly as much attention as bigger players like Facebook and MySpace, but it has built up a solid base of users, some of whom are giving the company a steady source of income through its premium accounts. Where other social networks like Facebook have embraced a mentality of helping users widely share their thoughts and photos, Multiply has held onto the belief that sometimes users only want to share their personal media with a handful of their good friends and family.

With the latest release, Multiply is looking to embrace the “digital mom”. Recognizing that many of the site’s members are adults looking to share their media with loved ones, the site has adopted an interface that is best described as a media inbox. When you first log in, the site presents you with a stream of content similar to Facebook’s news feed (in fact, Multiply had feeds long before Facebook did). Your friends’ newest events, messages, and photo albums appear in the main column, with thumbnails next to each.

via Multiply 4.0: Social Network Photo Sharing Done Right.



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