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“Android may have its timing right to become a TV platform” May 8, 2009

Posted by hruf in Mobile & Gadgets, Multimedia.
Tags: , , ,

Murmurs of a Google-backed middleware platform for set-top boxes and other consumer electronics devices appear to be gaining substance – Android for TV is coming and soon, and it may have perfect timing, according to some industry watchers. […]

Benjamin Schwarz, Principal Consultant at Farncombe Technology, believes that the timing could be optimal for an Android platform: […]

“Targeted advertising technologies are being tested in many IPTV deployments. Android may have its timing right to become a TV platform to enable this, and I’ll have even greater regrets about not having bought Google shares at US$ 80 when they floated.  Its clear that Android as a mobile platform is to stop Apple defining what the Internet means to mobile phone users. I can’t help but assume that Google must have a similar agenda on the TV.”

This year “will be a critical year to see if Android will be successful,” believes Jim McGregor, Chief Technology Strategist at In-Stat. “So far, it appears to have more market momentum and fewer pitfalls than many of the other Linux-based, open-sourced solutions in the market”, as well as having the all-powerful Google brand behind it.

via IPTV news – “Android may have its timing right to become a TV platform”.



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