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SplashCast Figures Out That To Make Online TV Social, It Is All About The Chatter May 1, 2009

Posted by pannet in Internet & Communities, Multimedia.
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SplashCast Figures Out That To Make Online TV Social, It Is All About The Chatter.

 

[…] Splashcast Media, which has created apps for about 20 different TV shows, two weeks ago introduced a new feature called Chatter into its embedded video players. For instance on Facebook it has apps for The Simpsons, The Office, Family Guy, and more. Once you install each app, you can watch episodes of teh show, many of them streamed through Hulu. SplashCast tells me that it is getting about 7 million monthly video views from one million unique viewers across all of its apps, with Hulu videos being the fastest growing proportion of that.

The Chatter feature lets you have conversations both synchronously and asynchronously. You can invite your friends to watch with you and you can all chat on the side, or you can see what other Facebook members previously said about the show at the exact points in the video stream when they said it. Most of the comments are pretty mindless, as you’d expect, but it makes watching more fun. It also makes online TV more engaging. SplashCast found that adding chat to TV on the Web keeps people’s attention longer. In the two weeks since it introduced the Chatter feature, SplashCast has found that viewing time has gone up 50 percent to an average of 14 minutes, and the number of viewers who watch a video all the way through to the end has gone up 42 percent. That is probably because they are not watching, but reading what people are saying, and it is also probably why SplashCast throws ads into the conversation stream. […]

http://www.techcrunch.com/2009/04/29/splashcast-figures-out-that-to-make-online-tv-social-it-is-all-about-the-chatter/

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