jump to navigation

Internet to overtake TV by June 2010 April 27, 2009

Posted by pannet in Internet & Communities, Multimedia.
Tags: , , ,
trackback

Key Findings:
• Based on current growth trends, Microsoft projections estimate that Internet consumption will outstrip traditional TV in June 2010, averaging 14.2 hours per week against 11.5 hours for TV
• Europeans spent on average 8.9 hours per week, or 1.5 days a month, using the web in 2008, up 27% from 2004 – more time than they did reading print media, watching movies, or playing video games. By 2010 Microsoft predicts people will spend over 2.5 days a month on the Internet
• Internet use on PCs will drop from 95% today to only 50% over the next 5 years as other web enabled devices such as IPTV, games consoles and mobile phones become more popular
• Online video has established itself as the most popular online entertainment application, with more than 1 in 4 (28%) Europeans watching short or full-length videos – an increase of over 150% since 20064
• Content (such as news websites and online video) and communication services (such as email and social networks) represent 65% of all time spent online and commerce represents a third (33%) of time spent on the web

“”While today the experience is fragmented across multiple media devices and environments – from the living room television to the bedroom PC to the portable music player and mobile phone – in future, software will enable connected, integrated entertainment experiences,” said Microsoft’s European vice president for consumer and online, John Mangelaars.

Full Report: http://download.microsoft.com/documents/uk/finland/press/europe_logs_on.pdf

Advertisements

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: