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Report: Interest in online video up, channel loyalty down » VentureBeat April 22, 2009

Posted by hruf in Internet & Communities, Multimedia.
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Maybe Hulu’s expensive Superbowl ad wasn’t such a bad idea. Consumer interest in computer-based television viewing is on the rise, according to a recent study from consulting firm Accenture. Furthermore, as the number of ways to watch TV expands, consumers are caring less about channel loyalty and more about ease of access for their favorite shows.[…]

Online video hubs like YouTube and Hulu have also grown in appeal, as 74 percent of the study’s 14,000 respondents said they would enjoy watching TV via the computer. This increase not only represents a 13 percent bump year-over-year, but also the growth potential of the platform. […]

Surprisingly, Accenture’s respondents also expressed a lack of loyalty towards branded channels. Put simply, this means viewers were fiercely loyal to their favorite shows, but less loyal towards a show’s parent channel.[…]

via Report: Interest in online video up, channel loyalty down » VentureBeat.

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