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IPTV news – One third of US broadband households interested in connected STBs, says Parks March 18, 2009

Posted by hruf in Multimedia.
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One third of all US broadband households are interested in using Internet-connected set-top boxes (STBs), according to new findings from US research firm Parks Associates.

The company adds that this is good news for service providers, which have Internet-connected set-top boxes at the core of their current service strategies. “Up to 7% of broadband households are willing to pay US$ 3-$6 more per month for a connected STB,” said Jayant Dasari, analyst at Parks Associates.

“They want to stream music, view photos, and watch Web video through their television, and carriers can capture that consumer interest by leveraging the set-top to deploy these services,” added Mr Desari.

via IPTV news – One third of US broadband households interested in connected STBs, says Parks.

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