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The Twenty Five Most Valuable Blogs – 247 Wall Street February 28, 2009

Posted by hruf in Internet & Communities.
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Interesting article about the “Most Valuable Blogs”. The article list the twenty most valuable blogs and also gives an explanation, how they calculate the value of this blogs.

The Twenty Five Most Valuable Blogs

It is extremely difficult to put accurate financial values on blogs. Almost all of them are private companies. Some do raise VC money and those sums can be used as guidelines if and when they are disclosed. Like many content businesses, the only worthwhile value is what an acquirer will pay. At least two blogs from last year’s 24/7 Wall St. list were sold—Ars Technica and PaidContent., both very near the valuations we gave them. This year’s list does not include blogs which are part of larger companies because the traffic of these properties is almost never broken out. Blogs which are used as fronts for other businesses have also been excluded. Blogs that do not have revenue are also excluded. For instance, “The Daily Beast”, a large news commentary site, does not take advertising or sell products. In theory, it has little if any economic value at all.

via The Twenty Five Most Valuable Blogs – 247 Wall Street.



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