Liquid Media

YouTube came to Los Angeles this week to seek out content partners, pitching them its 3-month-old redesign for premium content. “This was a big strategy change for us, one of the most significant ones to date,” said Jordan Hoffner, the site’s director of content partnerships, noting the site’s new “clean, well-lit” shows page was “the first navigation change in about two and a half years.” Hoffner emphasized online distribution of long-form content as a companion to television, but with fewer ads and the opportunity to get audience feedback.

But television content has not yet been particularly successful on YouTube. According to recent stats from TubeMogul, full-length shows average only 7,407.9 views per episode. Perhaps the TV content the site has secured isn’t high value enough; perhaps it should do more to promote the stuff it can actually run pre-rolls on. For whatever reason, few people look to YouTube to watch TV shows online. [...]

via YouTube’s Pitch to Hollywood