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Google Ventures, ready to roll? March 22, 2009

Posted by andre in Internet & Communities.
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Google Inc. may be launching its widely-rumored venture capital branch sooner than previously thought. Of course, this prediction is pinned on the fact that a Reuters reporter spotted a name tag for Google wireless chief Rich Miner listing his affiliation as Google Ventures at a recent Silicon Valley startup event. This isn’t exactly iron clad, but evidence is mounting. Google has yet to make an official announcement. [...]

via Google Ventures, ready to roll? » VentureBeat

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1. Daniel Verhoeven - March 22, 2009

Googling has become a verb in our language. This shows the deep impact of Google on our culture and our lives. But Google is not primarily about searching. Google is an information shovel selling adds. As to prominent linguists like Arbib and Lakoff mirror neurons explain the adaptive evolution of the human language faculty and the development of conceptual knowledge (Arbib, 2005; Gallese, Lakoff, 2007). The problem is our easy and accepting relationship with Google. We are geesing at Google and engage with it more and more every day, uncritically unthinkingly.

Siva Vaidhyanathan is concerned about the fact that:

“….we do not properly understand the nature of the nature of the transaction between us and Google. …into our relationship with Google we do not grasp that we are not really Google’s costumers. Google calls us users, but in fact we are Google’s products. Our attention is what Google sells to its customers, which are the advertisers.” (BBC interview)

The thesis I want to develop here is that by using Google we stop developing our conceptual knowledge. Googling is not an intelligent information search strategy. But we are always communicating something. In using Google we express our intentions and the cleverness of Google is to incorporate our intentions in its advertising system and giving us the feel we are finding what we are looking for, but we aren’t. This is what Google wants us to look at.

See my article Google’s one way Mirror


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